The BMW Team offered a complete of 75,891 fully-electric BMW and MINI automobiles international within the first 1/2 of 2022 – greater than doubling its all-electric gross sales in comparison to the similar duration of ultimate 12 months (+110.3%). This enlargement underlines the corporate’s focal point on ramping up electromobility and confirms the excessive desirability of its natural electrical fashions amongst consumers international.
“In spite of an overly difficult setting, we have been in a position to greater than double our gross sales of fully-electrical automobiles international within the first 1/2 of the 12 months,” stated Pieter Nota, member of the Board of Control of BMW AG accountable for Buyer, Manufacturers, Gross sales. “It’s now not simply our electrified fashions which are inspiring consumers around the world: Due to our leading edge and sustainable product line-up, the BMW logo was once as soon as once more primary international within the top class car section within the first 1/2 of the 12 months,” Nota endured.
The BMW Team was once in a position to additional increase its section management within the top class car section within the first half-year. All through this era, the corporate delivered a complete of one,160,443 BMW, MINI and Rolls-Royce automobiles to consumers. When compared with the primary 1/2 of 2021, the most powerful within the corporate’s historical past, gross sales lowered by means of 13.3 %. Throughout all industries, this 12 months remains to be impacted by means of the geopolitical scenario in Japanese Europe, the consequences of the intermittent Covid lockdowns in China and chronic bottlenecks in semiconductor availability.
BMW global’s best-selling top class car logo in first 1/2 of 2022
With quite a lot of high-tech merchandise and leading edge force applied sciences, the BMW logo offered a complete of one,016,541 automobiles international (-13.7%) within the first 1/2 of the 12 months. The BMW 4 Collection fashions carried out specifically smartly, with gross sales up by means of greater than 1/2 year-on-year, at 58,805 devices (+52.1%). The brand new BMW X1 can be in showrooms from October – to be had for the primary time with a natural electrical drivetrain and with the brand new BMW Running Gadget 8 and BMW Curved Show. The marketplace creation of the brand new BMW 7 Collection, set to start in November, marks every other milestone within the BMW fashion offensive within the luxurious section.
BMW Team goals to greater than double BEV gross sales once more in 2022
The corporate plans to greater than double ultimate 12 months’s gross sales of fully-electric automobiles and, after the primary six months of 2022, is totally on course to reach this objective. The BMW Team’s new natural electrical innovation flagships are in specifically excessive call for with consumers. This could also be showed by means of the order e-book for the fully-electric BMW i4, with greater than 34,000 devices ordered throughout Europe.
The corporate continues to increase its vary of electrical fashions at a speedy tempo: This 12 months, the BMW i3 (in China), the BMW iX1* and the BMW i7* supplement the present fashions. Collection manufacturing of the all-electric luxurious sedan BMW i7* started on July 1 on the BMW plant in Dingolfing. Subsequent 12 months, the BMW i5, the all-electric MINI Countryman and the all-battery-electric Rolls-Royce Spectre will apply.
With this fast-growing product line-up and excessive call for, the BMW Team goals to have greater than two million fully-electric automobiles at the roads already by means of the tip of 2025.
The purely electrical Neue Klasse will make an important contribution to BMW Team gross sales volumes from the center of the last decade onwards. The Neue Klasse has the possible to additional boost up the marketplace penetration of e-mobility – in order that 50 % of the BMW Team’s international gross sales may just already come from fully-electric automobiles prior to 2030.
The MINI logo can have an all-electric product vary by means of the early 2030s, whilst Rolls-Royce will grow to be an all-electric logo from 2030. All long run new fashions from BMW Motorrad within the box of city mobility can be totally electrical, just like the BMW CE 04, the brand new electrical champion for town.
BMW M marks main milestone with release of i4 M50*
Buyer call for for emotional M merchandise, particularly the M3/M4, stays robust and order books at M GmbH are nonetheless complete. With the extremely a hit marketplace release of the primary fully-electric BMW M Efficiency by-product, the i4 M50 Gran Coupé*, in March 2022, the corporate has reached every other vital milestone in its fiftieth anniversary 12 months. It’s now development in this in spectacular taste with the discharge of the iX M60* in June 2022. With 81,198 devices offered within the first 1/2 of 2022, BMW M GmbH was once simplest simply in need of ultimate 12 months’s file excessive (-2.6%). M GmbH can search forward to every other product spotlight in the second one 1/2 of the 12 months, when manufacturing of the first actual M3 Traveling, not too long ago unveiled, starts in November 2022.
All-electric go-kart feeling guarantees gross sales enlargement of 37.0% for the MINI Cooper SE*
The MINI logo passed over 140,711 automobiles to consumers within the first 1/2 of the 12 months (-10.9 %). As a way to its purely electrical long run, MINI already has a transparent focal point on electromobility lately. In consequence, 18,430 all-electric Cooper SE* automobiles offered international as of June (+37.0%) are encouraging. This gross sales enlargement displays buyer enthusiasm for the everyday MINI – and now all-electric – go-kart feeling. Since March of this 12 months, the MINI version fashions Resolute Version (for MINI 3-door, MINI 5-door and MINI convertible), Untold Version (MINI Clubman) and Untamed Version (MINI Countryman) have additionally contributed to the logo’s excessive desirability with unique design and kit options throughout fashions.
Rolls-Royce Motor Vehicles posts just about seven % build up in gross sales
Rolls-Royce Motor Vehicles reported gross sales of three,191 (+6.8%) motor vehicles within the first 1/2 of the 12 months. There was once endured excessive call for for all fashions, with buyer orders now extending some distance into 2023. The corporate’s first totally electrical automobile, Rolls-Royce Spectre, is lately present process in depth checking out forward of coming to marketplace in This fall 2023. Spectre is at the leading edge of the corporate’s transfer to supply simplest solely electrical Rolls-Royce merchandise by means of 2030.
BMW Motorrad: Part-year gross sales mirror robust buyer call for
Between January and June, BMW Motorrad delivered 107,555 bikes to consumers. Following the robust gross sales figures for the primary 3 months of the 12 months, excessive buyer call for for BMW Team bikes and scooters endured in the second one quarter. In spite of tough total prerequisites, BMW Motorrad completed gross sales figures similar to the file stage of the similar duration 2021 – appearing a lower of simply 0.1 %. The extremely horny product vary and the a hit marketplace release of leading edge new fashions just like the all-electric CE 04 lay the basis for the luck of BMW Motorrad.
BMW & MINI gross sales within the areas/markets
In China, the BMW Team offered a complete of 378,727 BMW and MINI automobiles within the first half-year – an 18.9 % lower in comparison to the similar duration of ultimate 12 months. Gross sales of fully-electric automobiles in China higher by means of 74.8 %.
In the USA, 164,626 BMW and MINI automobiles have been brought to consumers between January and June of this 12 months (-10.3%). The excessive call for for Sports activities Task Automobiles inbuilt the USA climbed 8.1 % (92,716 devices) in comparison to the primary six months of 2021.
In Europe, blended gross sales for BMW and MINI within the first half-year totalled 433,989 devices (-13.9%). In Germany, 124,350 BMW and MINI automobiles have been registered between January and June. Those gross sales figures put the corporate forward of its competition within the home marketplace. With enlargement of 30.8 % (15,064 devices), the point of interest within the German marketplace was once additionally on ramping up electromobility.
Supply: BMW Team