Baskin-Robbins Objectives to Encourage Everybody to “Grab the Yay” Via Rebrand and New Marketing campaign

Made your mattress? That’s a reason why to rejoice. Placed on pants with precise buttons?…

Made your mattress? That’s a reason why to rejoice. Placed on pants with precise buttons? There’s every other! Mythical ice cream model, Baskin-Robbins is celebrating the happiness ice cream brings to each and every second with a refresh of the long-lasting model’s emblem, packaging, worker uniforms and tagline encouraging consumers to “Grab the Yay” – appreciating each and every second, regardless of how giant or small.

“For greater than 75 years, Baskin-Robbins has been the vacation spot for celebrating the moments that topic maximum. Our new glance and manifesto acknowledge the strange function ice cream has performed in our consumers’ lives, along side our persevered dedication to innovation and developing any person’s subsequent favourite taste,” mentioned Jerid Grandinetti, Vice President of Advertising and marketing and Culinary at Baskin-Robbins. “Small moments that spark pleasure continuously get taken with no consideration. We’re encouraging folks to pause and rejoice any second that brings happiness with Baskin-Robbins.”

To rejoice the rebrand, whilst paying tribute to its powerful heritage, Baskin-Robbins is launching a selection of limited-edition merch – the first actual line of branded products for the 77-years younger ice cream model. The unique “yay-worthy” pieces will likely be to be had for a restricted time, starting April 18, 2022. The gathering contains clothes and different pieces that may inspire “yay seizing” moments, equivalent to bicycles and skateboards, to be had solely at

In the actual spirit of “Seizing the Yay,” the confectionary professionals at Baskin-Robbins have additionally evolved 3 new flavors to be had now, crafted in particular to rejoice each and every second – there’s one thing for each and every palette:

  • Non-Dairy Mint Chocochunk: This brand-new non-dairy taste is a modern tackle a well known vintage. Candy mint meets thick chocolate chunks and a gooey fudge swirl with a melt-in-your-mouth coconutmilk base – it’s certain to be your new favourite “simply because” taste.
  • Ube Coconut Swirl: Ube (pronounced “oo-beh”) and coconut flavored ice lotions meet colourful, crimson ube-flavored swirls, developing an original scoop with hints of candy vanilla and nuttiness. Made with actual ube from the Philippines, this candy, balanced deal with is absolute best for ube enthusiasts and ube freshmen alike!
  • Utterly Unwrapped™: An iconic duo of peanut butter and chocolate ice lotions full of fudge-covered pretzels, fudge and caramel lined peanuts, and an ooey-gooey salted caramel swirl. This unforgettable Taste of the Month is an ode to a vintage sweet bar with a groovy and creamy twist.
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Supply: Baskin-Robbins