British Airlines has named tennis famous person, Emma Raducanu, as its newest international emblem ambassador.
The airline, which prides itself on connecting Britain with the arena and the arena with Britain, will fortify the British celebrity as she represents the country globally. The airline will fly Emma to tournaments and coaching world wide, together with subsequent yr’s French and US Opens and the Masters’ occasions in California and Rome, as Emma embarks at the subsequent degree of her international tennis occupation.
The scoop follows Emma’s triumph at the United States Open in September 2021, making her the primary British girl to win a Grand Slam identify since 1977. The airline proudly carried each Emma and her group house from the win, warmly welcoming her again to the United Kingdom to be reunited together with her circle of relatives.
In addition to tennis, Emma has a keenness for aviation, which the airline hopes to deliver to existence with more than a few activations thru its long-term partnership, achieving and galvanizing ladies and more youthful audiences to believe a occupation within the business.
The United Kingdom’s flag provider, who has a long-standing historical past in supporting nationwide wearing occasions and groups, can be Emma’s first British emblem spouse.
Tom Stevens, British Airlines’ Director of Logo and Buyer Enjoy, mentioned: “As we look forward to the arena opening up once more, we’re excited to be supporting the perfect of British ability, Emma Raducanu. We couldn’t were prouder as a country than when Emma gained the United States Open. Recreation has the facility to encourage and unite other folks all around the globe, so we’re thrilled to be supporting Emma as she represents Britain and takes at the international.”
Emma Raducanu, the British skilled tennis participant, mentioned “British Airlines has taken such excellent care of my group and I ever since the United States Open, and I’ve felt their fortify in every single place I’ve flown. To be partnering with such an iconic British emblem that may play a large position in my efficiency makes a large number of sense to me. I’m fascinated with aviation and now we have some fascinating initiatives deliberate in combination.”
British Airlines has been the proud airline spouse to Group GB and Paralympics GB since 2008 and is recently the Major Spouse to Twickenham Stadium, Reputable Airline Spouse to England Rugby. The airline additionally flew the British & Irish Lions to and from South Africa this yr.
Supply: British Airlines