AHA glowing water is turning in extra “ha-ha’s” this spring with a contemporary new wave of “Can I Get an AHA?” marketing campaign ingenious. The short-growing emblem is as soon as once more tapping probably the most funniest up-and-coming comedians for a chain of funny motion pictures invoking amusing within the identify of taste.
Two comedic duos—Ben Schwartz (Sonic the Hedgehog, The Afterparty, Parks & Game, Space of Lies) and Jenny Slate (Obtrusive Kid, Marcel the Shell With Footwear On) and Maya Erskine and Anna Konkle (co-creators/co-stars of PEN15)—megastar in content material launching nowadays on-line, on social media and on main streaming products and services. Schwartz and Slate seem in “Space PAHArty” and “AHAppy Hour Minute” (that includes AHA-inspired cocktail recipes), whilst Erskine and Konkle function in “Pit StAHAp”.
The marketing campaign highlights the most recent additions to the AHA circle of relatives: Pineapple + Passionfruit, Blackberry + Lemon, and Fuji Apple + White Tea, the latter of which contains 30 mg of added caffeine.
“We’re extremely happy with the emblem love we’ve earned in our first couple of years on cabinets, and are having a look ahead to attaining a completely new fan base with the assistance of our brilliantly humorous and pleasant marketing campaign stars,” stated Ulises Ramírez, team director, hydration class, North The united states Running Unit at The Coca-Cola Corporate. “After remaining yr’s marketing campaign that includes Lauren Lapkus and Colton Dunn, we needed to stay with the theme of together with pleasant and entertaining duos, and who higher than Ben Schwartz, Jenny Slate, Maya Erskine and Anna Konkle?”
AHA disrupted the glowing water class two years in the past with daring taste combos, enlivening sensory stories, and first-to-market caffeinated glowing water choices. From colourful, crowd pleasing packaging, to a memorable emblem identify and brand, to buzzworthy social media content material, a differentiated visible id helped AHA lower thru right through an exceptional release yr regardless of demanding situations of the COVID-19 pandemic. Daring aromatics assist give all AHA choices a flavor-forward style that sticks out within the crowded and aggressive glowing water class.
The logo generated greater than $130 million in gross sales in 2021, a 25% building up over its debut yr, and continues to outpace the mainstream glowing water class’s enlargement each and every month.