- Emirates’ ice welcomes main Arabic streaming platform onboard.
- Over 135 hours of MBC GROUP’s Shahid content material to be had completely on Emirates’ ice from July, with one thing for everybody travelling this summer time and past
Emirates companions with Shahid, the sector’s main Arabic streaming platform, to provide top rate content material completely onboard its award-winning inflight leisure machine, ice.
Shahid is a part of MBC GROUP, the biggest and main media corporate within the Center East and North Africa (MENA).
This partnership makes Emirates ice the one channel to provide get admission to to extremely well-liked titles by means of Shahid Originals, with the exception of the streaming carrier’s personal premium-subscription on-line platform.
From July 2022, all Emirates shoppers can revel in an intensive number of over 135 hours of Shahid content material from 15 displays with one thing to enchantment to all family members. Programme subtitles additionally make the content material out there to a good larger world target market onboard Emirates.
The newly added content material from Shahid provides to the in depth number of Arabic content material already to be had on Emirates with over 420 channels of audio and 170 channels of movies and TV displays.
In overall, Emirates’ award-winning ice inflight leisure machine, with over 5,000 channels, gives an unequalled breadth of content material in 40 languages to cater to its international buyer base, with greater than 4,000 hours of flicks and TV, and as regards to 3,500 hours of song and podcasts.
Patrick Brannelly, Emirates’ Senior Vice President Retail, IFE & Connectivity stated: “We’re excited to welcome the sector’s main Arabic streaming carrier content material onboard – so passengers can compensate for all their favorite leisure inflight, simply as they do at house. We sit up for rising the partnership and making much more in their well-liked displays and flicks to be had to our shoppers at some point.”
Natasha Matos-Hemingway, Leader Business and Advertising Officer (VOD) at MBC GROUP added: “We’re extraordinarily proud to spouse with Emirates, an award-winning airline who, like us, is all the time striving to present the most efficient to their shoppers. Emirates is our first airline spouse, and their international footprint permits us to achieve audience from many new markets and develop the achieve of our displays and logo – there’s no higher fit for our ambitions.
“We’re excited to provide Shahid’s content material for Emirates’ shoppers to revel in, simply in time for the busiest commute season of the 12 months.”
Shahid’s largest authentic manufacturing Rashash, which has been vastly well-liked within the Arab area, will likely be streamed for the primary time by means of an airline on-board Emirates. As well as, Emirates shoppers can revel in a extensive vary of unique Shahid authentic titles and different hit MBC GROUP titles together with: Anbar 6, Hell’s Gate, Dor Al Omor, Nemra Etnein, Al Shak, Al Jedar Al Rabea, Rahn El Tahqiq, 2020, Bi Saraha Ma’a, Dofa’at Beirut, Aghani Min Hayati, Kaf w Dafoof, and Salon Zahra. Content material originates from territories together with the Kingdom of Saudi Arabia (KSA), Kuwait, Egypt, and Lebanon.
Along with leisure, Emirates ice gives a variety of alternative sensible options, reminiscent of checking the standing of the flight whilst en course; a real-time view of the sky right through take-off and touchdown from cameras which might be fastened at the airplane’s nostril, tail and underbelly; a useful commute information about Emirates’ hub Dubai; EmiratesRED; the sector’s first inflight TV buying groceries channel; and a variety of private building content material together with LinkedIn Finding out.
Previous to their flight, Emirates shoppers can flick through over 5,000 channels of on-demand motion pictures, song, TV displays, field units, and documentaries, and create their own playlist on The Emirates Cell App, and sync it on board for a extra customized commute enjoy.