Gojek, Southeast Asia’s main cell on-demand platform, has deployed outside “speaking billboards” in Hanoi and Ho Chi Minh Town (HCMC), making it the primary emblem in Vietnam to make use of this new shape of out of doors promoting.
Gojek’s outside “speaking billboards” are positioned in 8 places with prime footfall in Hanoi and HCMC. The billboards will say “Đủ món bạn mê, GoFood đêeee” (All of your favourite dishes, GoFood any person?) each 3 mins, from 08:00 to 09:00 and 19:00 to twenty:00 day-to-day. The billboards may also exhibit various pictures in numerous places, geared toward encouraging other folks to not skip foods and order GoFood in a witty way.
The billboards are a part of Gojek’s newest marketing campaign, “All of your favourite dishes, GoFood any person?”, which can run from 18 July to 31 August 2022. The marketing campaign has been Gojek’s largest promotion up to now, and is geared toward showcasing the big variety of scrumptious dishes at reasonably priced costs that buyers can get admission to, whilst using call for to strengthen traders’ trade restoration.
Pass over Grand Global 2021, Nguyễn Thúc Thuỳ Tiên, would be the major ambassador of the marketing campaign, showing at the billboards, marketing campaign fabrics and Gojek’s social media channels. Aligned to the sure messages that Thuy Tien steadily conveys to the group, the marketing campaign will exhibit Gojek’s efforts in catering to other folks’s numerous personal tastes and nutritional wishes, whilst emphasizing the symbolism of mealtimes – circle of relatives reunions, connecting with buddies, self-care and extra.
Le Phi, Head of Advertising and marketing of Gojek Vietnam, mentioned: “Gojek’s “speaking billboards” are impressed through conventional boulevard promoting, which shall be acquainted to maximum Vietnamese other folks. Whilst boulevard promoting has change into much less not unusual over time, we are hoping that this new promoting structure, which mixes the most efficient of Vietnamese custom and trendy generation, will enchantment to other folks.”
Pass over Grand Global Nguyễn Thúc Thuỳ Tiên mentioned, “I selected to spouse with GoFood as a result of we percentage a not unusual objective, to create a favorable affect for the group in Vietnam. GoFood has stepped forward the lives of many of us within the nation, through enabling handy get admission to to scrumptious dishes and well timed promotions, whilst serving to traders to achieve extra shoppers. As a typical person of Gojek’s products and services, particularly GoFood, I’m hoping to inspire extra other folks to make use of GoFood to fulfill their on a regular basis nutritional wishes and hook up with family members over a meal.”
Gojek connects tens of 1000’s of eateries and over 200,000 driving force companions to thousands and thousands of consumers in Vietnam, with its GoFood platform providing greater than one million dishes on-demand. As a part of the “All of your favourite dishes, GoFood any person?” marketing campaign, Gojek will supply more than a few promotions for customers to reserve summer-related meals pieces. On the identical time, this may occasionally create extra source of revenue incomes alternatives for traders and driving force companions, as Vietnam appears in opposition to a steady financial restoration.
Gojek is Southeast Asia’s main on-demand platform and a pioneer of the multi-service ecosystem style, offering get admission to to quite a lot of products and services together with transportation, meals supply, logistics and extra. Gojek is based at the theory of leveraging generation to take away existence’s day-to-day frictions through connecting shoppers to the most efficient suppliers of products and products and services out there.
The corporate was once first established in 2010 specializing in courier and motorbike ride-hailing products and services, ahead of launching its app in January 2015 in Indonesia. Since then, Gojek has grown to change into the main on-demand platform in Indonesia, with further operations in Vietnam and Singapore. The Gojek platform now accommodates over 2.6 million driving force companions around the area. Gojek is a part of the GoTo Staff, the most important virtual ecosystem in Indonesia, consisting of Gojek, Tokopedia and GoTo Monetary.
Gojek is devoted to fixing the day-to-day demanding situations confronted through shoppers, whilst bettering the standard of existence for thousands and thousands of other folks throughout Southeast Asia, particularly the ones within the casual sector and micro, small and medium enterprises (MSMEs).