How We Rebranded Pay, For Excellent

Pay is like espresso. You want it, however you don’t understand how a lot till…

Pay is like espresso. You want it, however you don’t understand how a lot till you don’t have get entry to to it.

We are living in an on-demand global. But the way in which we’re paid has no longer modified since International Warfare II. Someplace in that point, the loss of the facility for the timing of pay to conform has value running American citizens tens of billions of greenbacks in overdue charges, overdraft charges and payday mortgage charges. Innovation has been desperately wanted in pay.

And that’s the place we are available. We created on-demand pay.

DailyPay has modified the folks’s dating with their pay, offering tens of millions of employees from The us’s main employers the transparency to peer their pay, as they earn it and the facility of selection and keep watch over to get entry to their pay as they want it. . With our cutting edge and proprietary patented era, tens of millions of folks can get entry to their earned source of revenue when they would like it. This monetary flexibility is life-changing. It’s excellent.

During the last six years, DailyPay has profoundly impacted many of us’s lives in techniques we can have by no means imagined. It has turn out to be a day by day staple for individuals who wish to pay expenses, save for school, fund life-saving clinical therapies, or even assist pay for family to get out of war-torn Ukraine. It has turn out to be an empowering monetary instrument as employees use it on a regular basis to higher perceive their budget and plan higher, richer lives.

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So once we sought to conform the DailyPay logo, we had to exhibit the corporate’s meteoric enlargement and the scope of what we have been enabling. We knew we had to verify the messaging was once as unique, inspiring and relatable as the actual tales of the tens of millions of people that use DailyPay.

Product Shots

To mirror the affect we’ve had, we curious about leveraging our logo challenge: Create the arena’s subsequent monetary machine by means of rewriting the invisible laws of cash. This monetary machine would assist everybody by means of making sure that cash is at all times in the fitting position on the proper time.

We partnered with the award-winning inventive company Wolff Olins to additional articulate our logo visually and make sure the phrases we write and discuss mirror our promise with a transparent and unique voice.

We began with opting for a colour pallet this is heat, positive and speaks to the personalization of pay. Running with their group of worldwide elegance designers, they created an orange tone complimented by means of a depressing blue unique to us to mirror our logo tenets. A secondary colour palette allows us to function illustrations, imagery and different concepts throughout the foundational visible identification.

To exhibit how we actually “flipped the machine,” we created an animated coin turn that emanates from a emerging solar (or is it cash going right into a financial institution? You make a decision). That very same form will also be present in our bespoke font named Horizon, which portrays the optimism and promise of the running American citizens who use DailyPay.

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We introduced the brand new logo in Might 2021, and over the past 10 months we have now rolled out a lot of distinctive components that experience created actual differentiation in our trade. The daring glance and transparent logo promise have resonated with all of our key stakeholders such a lot to be able to see the DailyPay brand and imagery being utilized in our purchasers’ logo commercials to draw new ability. We have now been in a position to near extra offers whilst expanding enrollment and activation inside current employer companions.

Through yr’s finish we partnered with over 80% of the Fortune 200 firms that supply on-demand pay. Each 2nd of on a daily basis, an American employee was once creating a DailyPay switch to achieve their monetary freedom.


Inside a short while DailyPay has enabled over 91% of customers to do away with predatory payday loans and a whopping 97% to steer clear of any form of overdraft or overdue charge. Our “Pay Steadiness”, the online to be had pay a employee has via DailyPay after a shift, modified the sport. Actually, our customers take a look at their “Pay Steadiness” each 8 seconds for visibility into their profits.  The affect it has had at the group of workers was once identified in essentially the most influential media retailers as Time Mag integrated DailyPay’s Pay Steadiness of their “Best possible Innovations of 2021” factor. Validation, relationships and insights are all precedence results pushed by means of our strategic framework.

The constant comments we’ve won from our channel and market companions, our employer companions and their staff continues to empower the evolution of our logo. Our logo exists for the aim of alternate and that peculiar alternate will also be observed within the lives of those employees and the corporations they paintings for that we serve.

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In a time of extraordinary alternate in the way in which folks consider their paintings and the ensuing affect at the firms who make use of them, pay is the basis that strengthens their relationships.

DailyPay re-architected and rebranded pay for excellent. And is proving boldly that we’re certainly replacing the arena…one fee at a time.

Article contributed by means of:

By Paul Beck - VP, the DailyPay Studio
Through Paul Beck – VP, the DailyPay Studio