‘NO MOMENT TOO BIG’ for All-New LX 600 Flagship SUV

There are puts that ask extra of you. Moments that check you. Eventualities that reveal…

There are puts that ask extra of you. Moments that check you. Eventualities that reveal you. However for the ones as much as the duty, the rewards are ordinary. Lexus debuts a advertising and marketing marketing campaign, referred to as “No Second Too Large,” for the all-new flagship SUV, the 2022 LX 600. The marketing campaign kicks off with two release spots: “Drumroll, Please” and “Empower Your Presence.”

“The LX has been a beacon of capacity and magnificence for greater than 25 years,” mentioned Vinay Shahani, vp of Lexus advertising and marketing. “With the all-new LX 600, our flagship luxurious SUV, we constructed on that legacy by means of providing uncompromising efficiency, considerate design and human-centered era that our visitors want to take on lifestyles’s giant moments.”

The all-new LX 600 is made to excel in puts and in moments different luxurious cars dare no longer tread. It builds at the legacy of earlier generations by means of introducing an all-new platform, an upgraded 3.5-liter twin-turbo V6 engine, progressed gasoline economic system, larger towing capability and an expanded five-grade technique. For the LX 600, there is not any level too giant, no second too difficult and no check too challenging.

Created by means of Staff One, “No Second Too Large” follows 3 LX 600 drivers — the athlete, the manager and the surgeon — as they get ready for large moments. Along with appearing off the graceful external and considerate internal design, the marketing campaign takes a glance within the reinvented cabin, that includes Lexus Interface and Lexus’ first dual-display configuration.

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Each movies show off the first-ever LX 600 Extremely Luxurious grade that gives particular consideration to the passenger enjoy with government seating that may therapeutic massage and recline as much as 48 levels, managed by way of a simple rear touchscreen keep watch over panel within the heart armrest desk.

Along with the printed spot, the marketing campaign comprises complicated TV, virtual, audio, social, print and out-of-home. The LX 600 media marketing campaign reaches prosperous top achievers as they reside their on-the-go life, focal point on their careers, pursue their passions, benefit from the rarer issues in lifestyles and lean on era to stick arranged. Notable media projects come with:

  • iHeartMedia Bloomberg Podcast Sponsorship: Lexus will encompass empowering content material and equip the target market with the most recent in information, era and industry thru built-in host-read pre-, mid-and post-roll spots.
  • Google: A customized, Google Cloud-streamed, AR enjoy brings the all-new LX 600 to the driveways of YouTube audience.
  • Hearst “Undertaking Inform Me”: Lexus will proceed to sponsor this ongoing editorial initiative that amplifies voices inside traditionally underrepresented communities, from cultural icons to on a regular basis heroes.
  • Advanced Networks: The all-new LX 600 will play a central position in a new-to-world docuseries on their award-winning meals vertical, First We Dinner party, which is able to discover the foundation and cultural affect of 2 culinary trailblazers who’re converting the principles of what it manner to be a contemporary chef. Additionally, the Lexus LX 600 would be the Car Unique spouse of ComplexLand 3.0, an unmatched metaverse buying groceries enjoy the place way of life, sneaker tradition, and NFT’s converge, Would possibly Twenty fifth-Twenty seventh, 2022.
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For more info at the 2022 LX 600, consult with www.lexus.com/lx.

Supply: Lexus