The Absolute best Athletes in Historical past Come In combination to Draft the Absolute best Sandwiches in Subway Historical past into the New ‘Subway Sequence’

Subway® is launching its greatest promoting marketing campaign but to characteristic the most efficient sandwiches…

Subway® is launching its greatest promoting marketing campaign but to characteristic the most efficient sandwiches in its historical past, the Subway® Sequence. Subway’s culinary crew carried out its just about six a long time of sandwich ability and examined masses of recipes to create in reality mouthwatering subs as applicants for the brand new Subway Sequence menu, and best 12 made the general roster. The brand new marketing campaign unearths the backstory of this all-star sandwich lineup, and like every celebrated skilled sports activities groups, that tale of luck starts with a draft.

Enjoy the interactive Multichannel Information Unencumber right here:

The marketing campaign options Charles Barkley – the voice of Subway’s Consume Recent® Refresh – who’s now in entrance of the digital camera along Tony Romo in a unique Subway Sequence draft telecast, offering full of life, colour remark at the 12 sandwiches that earned the coveted spots within the new Subway Sequence roster.

Every sandwich receives a complete breakdown in their “stats” and in-depth crave research, that includes the signature aptitude and experience of those two liked sports activities legends and broadcasters. To compare the Subway Sequence taste energy, Barkley and Romo are paired with a panel of fellow all-star athletes:

  • Seven-time medalist Simone Biles
  • 4-time NBA champion and two-time NBA MVP Stephen Curry
  • 5-time Professional Bowler and four-time Tremendous Bowl champion Rob Gronkowski
  • Fourteen-time MLB all-star and five-time Global Sequence champion Derek Jeter
  • 5-time Professional Bowler and Tremendous Bowl champion Marshawn Lynch

The crowd will probably be featured in combination and one at a time throughout channels and codecs, together with broadcast and virtual, which will also be considered HERE. This star-studded line-up of athletes and sandwiches replicate the following large step in Subway’s huge transformation.

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“The release of the Subway Sequence is greater than a continuation of our Consume Recent Refresh marketing campaign, it’s the subsequent large step in our transformation adventure and positions Subway as THE sandwich vacation spot for visitors who’re in the hunt for a scrumptious, craveable and freshly ready meal they may be able to be ok with opting for,” stated Carrie Walsh, Subway International Leader Advertising Officer.  “The Subway Sequence is evidence that Subway is unafraid to reinvent itself within the pursuit of being the most efficient, identical to the athletes which might be telling our tale.”

The Subway Sequence marketing campaign was once advanced and done via an interagency crew led via Dentsu Ingenious and Carat on media making plans, United Leisure Team (UEG) for all athlete partnerships and artistic integration, and with further activation improve from FleishmanHillard, Tombras, Jack Morton, and Evidence Promoting.

“When we tasted those new sandwiches, we knew we have been running with a roster of GOATs, and we have been delighted to carry this tale to lifestyles with 8 GOATs from the vast global of sports activities,” added Dentsu Government Ingenious Director, Jason Stefanik.

The Subway Sequence was once unveiled on July 5 and is to be had national. The brand new sandwiches are merely ordered via identify or quantity and let visitors stand again and loosen up as Subway’s Sandwich Artists maintain the remainder. The Subway Sequence free up marks the largest menu and ordering enjoy trade in Subway’s just about 60-year historical past and continues the emblem’s Consume Recent® Refresh transformation adventure, which started closing summer time with greater than 20 new and refreshed substances.

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Supply: Subway