Zendaya ‘Assists in keeping it Good’ as smartwater’s New International Logo Ambassador

Acclaimed actor and performer Zendaya will seem in smartwater’s new “Holding it Good” marketing campaign…

Acclaimed actor and performer Zendaya will seem in smartwater’s new “Holding it Good” marketing campaign celebrating those that are unafraid to loose themselves from the restraints of conference.

A champion of artistry and originality who’s unabashedly unique in her each and every interplay, Zendaya has made her mark pioneering new tactics to are living a extra practical lifestyles.

“An international icon and cultural power, Zendaya doesn’t accept what’s anticipated—and neither does smartwater. “She’s no longer afraid to be true to herself, which what makes her the easiest spouse,” stated Matrona Filippou, International Class President, Hydration, Sports activities, Tea & Espresso The Coca-Cola Corporate. “Shall we no longer be extra overjoyed to have Zendaya sign up for the smartwater circle of relatives and change into the brand new face of our emblem.”

“Holding it Good” celebrates those that stay it sensible, regardless of the selection, and outline ‘sensible’ on their very own phrases. Ingenious launches June 21 in the US throughout TV, audio, social media and streaming platforms, with further markets to observe.

In combination, smartwater and Zendaya are serving to deal with the water disaster in communities the world over—beginning with the megastar’s place of birth of Oakland, Calif.—through partnering with the International Water Problem’s Ladies for Water platform excited about mobilizing blank water get entry to for each and every lady and her group.

“I’m proud to paintings with a emblem that encourages the ones in pursuit of one thing smarter, and stocks a imaginative and prescient for common get entry to to protected and blank water,” Zendaya stated. “Whether or not I’m on set, behind the curtain or in between conferences, smartwater is helping me keep hydrated and stay it sensible.”

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Over two years, smartwater will donate $200,000 in grants to the International Water Problem, beginning with a $100,000 grant for the group water problem. Investment will improve a spread of actions together with efforts to enhance group water get entry to, repair and offer protection to water high quality, construct group local weather resilience and advertise financial empowerment alternatives thru water.

In the US by myself, 2.2 million folks don’t have any water at house and 44 million American citizens are served through water techniques with high quality problems. Ladies for Water particularly helps girls and women, enabling them to spend extra time at school, generate source of revenue and actively take part of their communities.

“Our group doesn’t function with out the improve of our purpose-driven companions, and we’re thankful to have smartwater and Zendaya on board to lend a hand be certain that communities in want have extra get entry to to scrub water,” says Monica Ellis, CEO of International Water Problem. “With the group water problem, we’ll particularly paintings to handle group water get entry to, bettering and protective water high quality, and financial empowerment alternatives thru water.”

Supply: Coca-Cola